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Pumpkin spice, with a side of self-awareness
Marketing or not, the first sip still hits. (Photo credit: Pinterest) Every September, Starbucks and cafés around the globe pull off one of the year’s most impressive marketing stunts. They make us excited to buy something we already know exists. The pumpkin spice latte is back. Cue the Instagram stories, the first-sip selfies and the triumphant announcements that fall has officially begun. Somewhere between the cinnamon, the whipped cream and the familiar white cup, a coffe
Bailey Young
7 days ago3 min read
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