The new face at STU Athletics: Will Boomer takes seat in Sports Information Officer position
A new face was brought to the front-facing team of St. Thomas University (STU) Athletics. Will Boomer assumed the role of Sports Information Officer in August 2026.
Boomer replaces Martin Carvajal at the organization. Carvajal was in the position for almost three years before leaving the role to pursue other opportunities.
Boomer was an assistant coach for the Men's Basketball team last year, when they took home an Atlantic Collegiate Athletic Association (ACAA) championship.
Given the success last season, Boomer is optimistic about the upcoming year.
“The start to every season is all about finding the right groove and doing our best to support all our athletes individually," said Boomer. "There's a wide range of us trying to support people adapting or re-adapting to the season while we are trying to find the groove ourselves.”
Boomer is excited to be in the role. He has felt comfortable settling into the position over the past month. He discussed what a Sports Information Officer does to progress and promote STU athletics.
“I do graphic design, social media management, and website design. I assume some game day responsibilities like content creation,” he said. “Of course, I also support Emily, who is the Marketing and Events Coordinator.”
Boomer earned two degrees from STU. His first came in 2021, when he graduated with a Bachelor of Arts. One year later, Boomer earned his Bachelor of Education.
Following his education at STU, Boomer moved on to work in athletics-focused social media as a Sport Program Coordinator with Basketball New Brunswick.
He also managed digital content for the Atlantic Canadian Showcase, a collaboration among the Maritimes’ provincial basketball organizations and represented New Brunswick on Canada Basketball’s Collaborative Content and Communications Committee.
Still, the prospect of coming back to work at his alma mater was "intriguing."
“I was intrigued at the prospect of working with Mark, Emily and Megan, because I know they’re a great group and have great experience. It was a good fit overall,” said Boomer. “I felt comfortable with the department, having been a student at the university before."
Boomer says his experience with Basketball New Brunswick can transfer smoothly to STU Athletics.
“My skill set is versatile. I can thank my education from STU for part of that. My experience, and then moving into the non-profit sector with Basketball New Brunswick, I have a wide range of skills that I can use on a daily basis here,” said Boomer.
“I am working on adapting to the different setting, learning how to better support the department, highlight student athletes, and engage the student population in the community as much as possible.”
After what looked like a banner year at STU, Boomer said this year's set of athletes are talented and dedicated.
“Teams have high aspirations this year. Our aim is to compete,” he said. “The athletes will make sure they put themselves in the best position to succeed.”
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